February 25, 2014
What is the role of Intellectual Property in Innovation?
Developing a new invention is not easy. In fact — it can be quite hard! It often takes years of work and significant financial investments to turn an idea into a product. This makes strong intellectual property crucial to protecting your invention and helping you recoup the time and investment put towards its development.
Paul Leonard, Head of Innovation & Technology Policy at BASF, explains exactly how intellectual property helps his company continually deliver innovative, new products to farmers year after year.